After dominating the filter jug market recently, Aqua Optima is introducing the lumi chiller, the company’s most innovative new electrical filtration product, with several more filtration devices planned in the future to extend and diversify the company’s portfolio.

The new lumi worktop chiller appliance (RRP £129.99) features the same filtration software that is used in the company’s industry-leading water filter jugs and is compatible with all Aqua Optima filters. It filters and chills water simultaneously without the need for plumbing.

The demand for water filter jugs is on the rise (with 845,766 jugs being sold in the UK in 2018*) and with more consumers becoming aware of the environmental impact of single-use plastic, many are choosing to top up their water bottles from water filter jugs stored in the fridge. Aqua Optima is leading the transition to free more fridge space and to make chilled, filtered water easy to access in the home.

*GFK 2018 data for Jan-Dec

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TerraCycle, global leader in recycling the unrecyclable and one of the UK’s leading water filtration experts, Aqua Optima, have partnered to encourage people throughout the UK to join its recycling programme.  The programme exchanges used Aqua Optima water filters for TerraCycle points that can be redeemed for charitable gifts and donations.

Globally TerraCycle is diverting millions of pounds of waste each month from landfill and incineration. This new partnership and the launch of the Aqua Optima Water Filter Recycling Programme will make it quick and straightforward to recycle these innovative filters and therefore live more sustainably.

With more than 4.5million Brits claiming that they don’t recycle because it’s too inconvenient for them* and over 13million water jug replacement cartridges being sold every year**, it makes sense that leading water filtration brand Aqua Optima are keen to make it easy for their customers to recycle.

Currently more than 2 million people across the UK have signed up to collect with TerraCycle, diverting more than 51,000,000 million items of packaging waste from UK landfill to date, whilst earning over £684,000 for schools, charities and non‐profit organisations.

*Mintel report February 2018
** GfK Data Sept 2018 Water Filter

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It was with deep regret that we learnt about the sudden demise of Dr Edwin Davies CBE (Eddie) on 11th September. After holding the position of CEO from 1984, Eddie became the Chairman of Strix from 1999 until 2006. Those that had the honour of working with him were inspired by his tenacity and business acumen. His remarkable achievements have helped shape the direction of Strix today.

He was an avid football fan and lifelong follower of Bolton Wanderers and subsequently became its owner. He also had a passion for art and along with his wife Sue had five galleries named in their honour at the V&A museum. Eddie was awarded the CBE for his charitable services in 2011, adding to his previous OBE for services to industry.

An amazing philanthropist, businessman, art and sport lover, Eddie was a thoroughbred of men and and will be sorely missed by those that knew and loved him.
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