Strix is pleased to report that progress has been made at the new Strix China factory located in Zengchen, Guangzhou. An Investment Agreement was signed in early 2019 between Strix & PRC Government for a new factory more than twice the size of Strix’s current premises. The new factory has 50 years right-of-use granted for the land and it will increase the Company’s operations and provide efficiency improvements, additional automation capability and an opportunity to in-source filtration products and processes.

The first digger started operations for the foundations of the factory during mid October 2019. This was celebrated with a Foundation Stone Laying Ceremony to highlight the noteworthy moment on 16th October 2019. Mark Bartlett, Raudres Wong, and Frank Gao, together with some of the Directors and Managers attended the ceremony. The top management of the construction contractor were also present at the event too.

The ceremony comprised of a greeting between the Strix management team and its business partners. This was followed by speeches from both the Ground Ceremony President and CEO of Strix, Mark Bartlett, who both acknowledged the longstanding relation between the Company and China, and their excitement to continue the working relationship.

Mark Bartlett CEO of Strix Group plc commented, “Strix has made significant progress in recent years. This has been reflected in our increasing demand around the world and the consequent need for a new factory which is more than twice the size of Strix’s current premises. Our brand-new facility will be the future of Strix, where we will develop new and exciting technologies and products that provide environmental benefits and promote sustainability. These are exciting times and we are pleased with the generous support for our project we have received and want to extend our gratitude to our constructors and contractors.”
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After dominating the filter jug market recently, Aqua Optima is introducing the lumi chiller, the company’s most innovative new electrical filtration product, with several more filtration devices planned in the future to extend and diversify the company’s portfolio.

The new lumi worktop chiller appliance (RRP £129.99) features the same filtration software that is used in the company’s industry-leading water filter jugs and is compatible with all Aqua Optima filters. It filters and chills water simultaneously without the need for plumbing.

The demand for water filter jugs is on the rise (with 845,766 jugs being sold in the UK in 2018*) and with more consumers becoming aware of the environmental impact of single-use plastic, many are choosing to top up their water bottles from water filter jugs stored in the fridge. Aqua Optima is leading the transition to free more fridge space and to make chilled, filtered water easy to access in the home.

*GFK 2018 data for Jan-Dec

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TerraCycle, global leader in recycling the unrecyclable and one of the UK’s leading water filtration experts, Aqua Optima, have partnered to encourage people throughout the UK to join its recycling programme.  The programme exchanges used Aqua Optima water filters for TerraCycle points that can be redeemed for charitable gifts and donations.

Globally TerraCycle is diverting millions of pounds of waste each month from landfill and incineration. This new partnership and the launch of the Aqua Optima Water Filter Recycling Programme will make it quick and straightforward to recycle these innovative filters and therefore live more sustainably.

With more than 4.5million Brits claiming that they don’t recycle because it’s too inconvenient for them* and over 13million water jug replacement cartridges being sold every year**, it makes sense that leading water filtration brand Aqua Optima are keen to make it easy for their customers to recycle.

Currently more than 2 million people across the UK have signed up to collect with TerraCycle, diverting more than 51,000,000 million items of packaging waste from UK landfill to date, whilst earning over £684,000 for schools, charities and non‐profit organisations.

*Mintel report February 2018
** GfK Data Sept 2018 Water Filter

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