Our Brands

We are proud of our portfolio of consumer brands that provide simple, sustainable and innovative solutions to everyday households and help to make daily life more enjoyable


Purer water, fast


At Aqua Optima, we help to  make it easier for everyone to drink water in a better and more sustainable way.

Our range of easy-to-use products, adaptable filtration solutions and innovative appliances reduce impurities from tap water for better tasting hot and cold drinks. 


Our market leading Evolve+ Filter is not only 3 x faster than the leading brand but can help to replace up to 4,000 single use plastic bottles a year! We truly believe they are the future of ditching single-use plastics and tackling climate change. 


Love for water


LAICA is committed to enhancing everyday life and improving the wellbeing at the heart of each family. For 48 years, the brand has been working to make each of these worlds a little brighter through sustainable filtration solutions and innovative products.


Established in Vicenza in 1974 by the Moretto family and with a proud Italian heritage, LAICA specialises in high quality small household appliances for personal health and wellness and water purification equipment. The company’s success is based on its dedication to high quality, safety and product design


Superior Instant Filtered Water


Our ground-breaking Billi products were launched in the early 1990s and were the first to offer the choice of filtered boiling and chilled drinking water from a single tap, neatly concealed under-counter unit. Billi products are celebrated for their combination of functionality, performance and contemporary aesthetics and this unique concept of under-bench instant filtered boiling, chilled, sparkling and still drinking water appliances are available across many countries around the globe.


Manufactured and distributed from Melbourne, Australia to strict quality standards, Billi water systems come with an assurance of quality, innovation, and sustainability. Incorporating cutting edge eco-technology features and modern designs, Billi delivers solutions that keep pace with the ever-changing needs of its users.


Provide you with the best STRIX technology and service while preserving the distinctive identity and purpose of each brand.

Strix Plc
Isle of Man, British Isles
+44 (0)1624 829 829
Mon-Fri, 8.00-17.00 (UK Time)
Mon-Fri, 8.00-17.00 (UK Time)