Aqua Optima in refreshing partnership with parkrun

Parkrun UK, organiser of free, weekly, timed 5k events, and one of the UK’s leading water filtration experts, Aqua Optima, have partnered together, in a bid to help more people stay hydrated with cleaner, purer water throughout the UK.

parkrun currently organises over 500 events across the country, with over 130,000 people walking, jogging, running and volunteering every week. Aqua Optima hopes its support will help continue to grow the number of parkrunners enjoying these free events throughout the UK and educate them on the health and vitality benefits of filtered water.

A recent YouGov survey commissioned by the Royal National Lifeboat Institution (RNLI) revealed that 89% of the UK population is not drinking enough water to maintain healthy hydration levels. Aqua Optima is launching its first ever national campaign aimed at increasing the amount of water we drink. Its new partnership with parkrun UK is the first of several awareness projects to help spearhead an increase in the nation’s hydration levels.