Strix would like to announce the introduction of Turbo Toaster, the world’s fastest toaster capable of producing toast in under 60 seconds.
At 48 million units p.a., toasters represent a significant sector within the small domestic appliance market, yet brand feedback suggests that there has been no major innovation in this category in many years.
The Turbo Toaster uses new patented technology, combining convection and radiant heating to speed up the Maillard process and produce toast in under a minute, addressing a real consumer need.
Already, the Turbo Toaster has won the prestigious Thomas Miller award for Innovation and Independent Thinking at an awards ceremony held on the Isle of Man in November 2014.
“Another patented innovation from Strix which brings breakthrough performance to a category that has seen little genuine innovation over that last 10 years. Speed is valued by today’s time pressed consumers and 1 minute toast is now possible using the Strix Turbo Toast technology saving up to 2 minutes per round of toast when compared to other leading toasters”.
– Mark Finnie, Strix Group Innovation & Development Director
The appliance is now going into production with launches planned by leading brands in Australasia and Europe in early 2015.