Strix Inside

Stay updated about latest developments, product launches and upcoming events.

New Chinese factory now fully operational
August 2021

This is a landmark moment in the history of Strix. it is an outstanding achievement that has been accomplished, and all executed during a global pandemic, remaining on time and budget. A BIG thank you to all of our Strix colleagues and external associates...

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Halopure Technology
January 2021

The Strix HaloPure technology represents a highly attractive proposition for industries that require a water purification and disinfection solution and we are delighted with the continued progress being made following the successful implementation into the pig and chicken farming industry and the dental market in China...

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Breaking Ground Ceremony Kicks Off Construction of New Factory
November 2019

Strix is pleased to report that progress has been made at the new Strix China factory located in Zengchen, Guangzhou. An Investment Agreement was signed in early 2019 between Strix & PRC Government for a new factory more than twice the size of Strix’s current premises.

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Aqua Optima New lumi Chiller to make a splash in UK kitchens
April 2019

After dominating the filter jug market recently, Aqua Optima is introducing the lumi chiller, the company’s most innovative new electrical filtration product, with several more filtration devices planned in the future to extend and diversify the company’s portfolio.

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Aqua Optima Announce Innovative New Partnership with TerraCycle to launch the Aqua Optima Water Filter Recycling Programme
January 2019

TerraCycle, global leader in recycling the unrecyclable and one of the UK’s leading water filtration experts, Aqua Optima, have partnered to encourage people throughout the UK to join its recycling programme.

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Our deepest condolences
October 2018

It was with deep regret that we learnt about the sudden demise of Dr Edwin Davies CBE (Eddie) on 11th September.

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Coffee Machine Collaboration
August 2018

Strix has entered into a collaboration with a leading global consumer product company, based in the USA, to develop a new range of coffee machines utilising Strix's proprietary technology.

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Successful Patent and IP Protection
May 2018

Strix has a portfolio of intellectual property protecting a variety of product features across its product range. The portfolio includes over 150 patents and Strix relies on these and, where they have expired, other IP and unfair competition law to take legal action, both to defend the Company's commercial position and ensure consumer safety.

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Aqua Optima secures nationwide Boots distribution
March 2018

Aqua Optima has launched five of its core water filtration products into 1,000 Boots stores across the UK and Ireland. The deal, secures nationwide distribution through the health and beauty giant’s store network.

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Aqua Optima in refreshing partnership with parkrun
January 2018

parkrun UK, organiser of free, weekly, timed 5k events, and one of the UK’s leading water filtration experts, Aqua Optima, have partnered together, in a bid to help more people stay hydrated with cleaner, purer water throughout the UK.

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Better tasting water for only £1.60 a month
January 2018

Aqua Optima has recently been taking over supermarket shelf space from traditional brands due to its innovative and more cost effective designs.

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Major milestone achieved – 2 Billion Products sold
November 2017

Strix has achieved a significant milestone having surpassed the sale of 2 billion products worldwide.

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IP News
August 2016

On April 29, 2016, Strix filed an action against a U.S. based supplier...

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Strix launch brand new website
February 2016

Fabulous new features and optimised for all mobile devices, our brand new website has it all. New and improved…

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Unbelievable Prices – Unforgettable Results
October 2015

Kettles fitted with inexpensive copy or counterfeit controls often fail…

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